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Why enroll your brand in Amazon Brand Registry?

Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers.

Your enrollment in Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon. 

I am not ready to get started, but I want to request more information


Amazon Brand Registry

Helping protect your brand on Amazon

Frequently Asked Questions

What information is required to enroll a brand in Amazon Brand Registry?

Currently, to enroll a brand in Brand Registry, you must provide the following information:

• Brand name that has an active registered trademark.
• The associated government-registered trademark number. We currently only accept trademarks that have been issued by     government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany,           Italy, Spain, the United Kingdom, and the European Union. Brand Registry is not affiliated with any of these offices; please     do not contact them for information about Brand Registry.
• A list of product categories (e.g., apparel, sporting goods, electronics) in which the brand should be listed. 
• A list of countries where the brand’s products are manufactured.

I am an Amazon seller who enrolled a brand in Amazon Brand Registry prior to April 30, 2017. Do I need to re-enroll?

Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enroll your brand in the Brand Registry. Get started now.

Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?

Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.

Is it possible for agents that represent a brand to get access to the Amazon Brand Registry?

Yes. Once a rights owner has enrolled a brand in Brand Registry and accepted our terms and conditions, the user can submit a request to add additional representatives of that brand, including agents. Please note that all users will need to have their own Brand Registry login credentials. The rights owner can begin the process of adding additional representatives by logging into their account and contacting our Brand Registry Support team.

Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?

Yes. Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.