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Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Amazon Brand Registry

Helping protect your brand on Amazon


Why enroll your brand?


Enroll now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.



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Currently, brands must have a registered trademark to be eligible to join the Brand Registry. The trademark must be a “standard character mark”, a “typeset word(s)/letter(s)/number(s)”, an “illustration drawing which includes words, letters, and/or numbers”, or “words, letters, or numbers in a stylized form” and the trademark must match the brand name printed on products and/or packaging.